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Showing posts from September, 2022

Content Marketing, The New Hype

Now, it is the digital era. Just like every industry, the marketing industry has progressed with the digital era. Marketing in the digital era has opened numerous mediums to advertise. Amongst the various methods of digital marketing, "Content Marketing" has secured itself a higher place.  You may think that content marketing is just writing a few descriptions and posting them online, What's so great about it?  This is where you are wrong. It's shocking, isn't it? Let's see what content marketing actually is and how to write for an online audience. What is content marketing? Content marketing is a marketing strategy in which our whole aim is to create content of real value that must look attractive and appealing to our potential customers.  Content can be written in a variety of formats. It could be blogs, infographics, eBooks, press releases, webinars, reviews, or videos.  The purpose of content marketing is to inspire, entertain, educate, and convince our ta

Importance of Social Media Marketing for Business

How does my social media affect my business?  With consumers spending increasing time on social media and significantly impacting business decisions, social media marketing has become a must-have strategy to grow your business and audience online. What is Social Media Marketing? Social media marketing (SMM) involves the use of social media and social networks like Facebook, Instagram, Twitter, and LinkedIn to market products and services to engage with customers and build a new audience. Social media marketing has become a prominent marketing tool because of its ability to influence consumer behaviour. Today influencer content in social media is the leading factor impacting buying decisions. As of 2022, there are 4.6 billion social media users globally, registering an increase of over 10% in one year alone.  Every second, 13 new users are using social media for the first time. As the popularity of social media continues to dominate, digital marketing companies are developing strateg

How to improve your brand’s digital presence for business?

  Your brand’s digital presence is indispensable in today’s digital world. A strong online presence can be created by investing in digital marketing for your online business.   As we navigate the business through the present digital era, every brand has to register a digital presence by getting business online. Today your business growth is highly reliant on the availability of your business to customers online. Every business should have a visible digital presence through websites and social media networks to make itself available to customers. But the online portfolio should be strong to acquire a brand identity and engage with your customers. A brand digital presence gives an unparalleled edge over your competitors while also allowing you to connect and engage with a wide range of audiences. A strong online presence is cost-effective and allows your brand to build a distinct identity for a secure connection with your customers. Create an engaging Business Website Today n